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  About Pure




The Pure Group

To uphold our integrity as Asia’s leading lifestyle brand

To build a sense of community through a customer-centric model that offers people a balanced lifestyle of physical, mental and emotional well-being.

Values = The Pure Path

The Pure Group is Asia’s leading lifestyle brand consisting of Pure Yoga, Pure Fitness, Pure Apparel, RED Bar + Restaurant and nood food. The Group currently has over 70,000 clients and more than 1,400 employees. With prime locations in Hong Kong, Shanghai, Singapore, Taipei and New York, we are a community of dedicated wellness professionals, aiming to help people lead healthier lives.

Pure Yoga
Pure Yoga is dedicated to serving the yoga community in Asia and beyond. With locations in Hong Kong, Shanghai, Singapore, Taipei and New York, Pure Yoga connects practitioners and teachers on a global level and fulfills the diverse needs of its yoga practitioners with a wide variety of yoga offerings and a team of internationally recognised teachers. As Asia’s leading yoga brand, Pure Yoga frequently invites world-renowned teachers to lead guest teacher workshops, Teacher Trainings, Continuing Education for Teachers programmes, and retreats in idyllic locales that take yoga beyond the studio.

Pure Fitness
Pure Fitness is dedicated to serving the community of healthy and active living, bringing the best fitness experiences from around the world to its prime locations in Hong Kong and Singapore. Specialty facilities include the world's first 270° Immersive Fitness™ studio, dedicated boxing and kickboxing spaces, power lifting platform, athletic turf, gymnastics movement zone, Technogym cardio zone, and open functional training area with an extensive range of training tools including Kettlebells and Bulgarian Bags. Pure’s international team consists of PTA Global certified trainers and passionate instructors who lead over 80 group fitness classes per centre weekly – Les Mills programmes, Polar Cycle, ViPR Group Fitness, TRX, Boot Camp, Pole Dancing, and various dance classes.

Pure Apparel
Pure offers the wellness community quality yoga activewear and a variety of accessories. Taking centre stage is Pure Apparel – a lifestyle brand of yoga activewear inspired by a decade's worth of input from yogis and yoginis everywhere. Form, fit, and functionality are embedded into every single product of the collection. Style naturally follows. Pure is For Every Body and Every Journey.

RED Bar + Restaurant
Meet and eat the world. RED Bar + Restaurant at ifc mall in Central is a must-visit venue and conveniently connected to Pure Fitness. It serves up the best of dining, cocktails and ambience. Savour, mingle and dance. It’s all wrapped up in the most breathtaking view the city has to offer.

nood food
nood food introduces innovative, delicious organic cold-pressed juices and foods to consumers in Asia. Foods without preservatives or additives are at their nutritional peak – and nood food advocates the consumption of such food by incorporating them into accessible and tasty recipes that are the foundation of a health-conscious lifestyle. The well-known adage, “you are what you eat” is a hallmark of nood. By sourcing the freshest organic ingredients from around the world and preparing them with the least amount of processing, nood food preserves optimum nutrients and is the purveyor of food in its purest form.

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Pure International

Pure Fitness

Pure Yoga

Pure Apparel

RED Bar + Restaurant

nood food